LG2 Joins the Society of Digital Agencies

Canadian independent agency LG2 has joined the Society of Digital Agencies SoDA, an international network for digital agency leaders, creative visionaries and technology innovators. SoDAs programs provide agency executives access to a powerful, global network for peer collaboration, thought leadership, knowledge capital, leadership cultivation and exchanging industry best practices. With the addition of LG2, the network includes over 100 member companies in the digital, production and innovation space in 20 different countries worldwide.

“In the seven years since we added digital to our services, we've successfully built a team of 70 front-end developers, back-end developers, UX and UI designers, creative directors, content specialists, account managers and strategists who work full-time on digital projects. We've created multiple award-winning digital experiences for clients and continue to grow. Our success so far is due to our collaborative brand experience approach, which includes digital, design, architecture and experiential teams working together on all elements of a brand. Joining SoDA takes this collaboration global, as we exchange ideas with our peers worldwide, stay ahead of industry trends and elevate our creative product to the next level.” said Nicolas Baldovini, partner, vice-president, creative, LG2.

“The SoDA community is one of openness, candour and collaboration. We've admired their culture for some time and it aligns well with LG2's priorities of building not only sustainable digital products but also a sustainable agency. By connecting with agency leaders who share similar challenges and ambitions, we will strengthen our market share and accelerate our overall growth. We're excited to address global issues in the industry and take them head-on together.” said Julie Pilon, partner, vice-president, client services, LG2. 

“SoDAs members help the worlds more progressive brands to imagine and create the future of digital experiences. LG2 was a natural fit. As an international network, were interested in open discussions with perspectives from around the world, and the LG2 team certainly has a lot to contribute with a strong Canadian point of view.” said Tom Beck, executive director, Society of Digital Agencies.