'Let Your Body Drive' with Peugeot 208

Launching this week and hitting computer screens around the world... BETC Digital Paris brings you 'Let Your Body Drive'. It's online, interactive campaign for the new Peugeot 208.

Using your body to reveal the hidden treasures of the site, you are able to fly across the cityscape to a secret warehouse. Here, via web cam, the audience is asked to test their spatial awareness by contorting and stretching their bodies into different shapes and sizes to release exclusive images of the car.

If you find you're not agile enough, you can still move on to explore the site and learn more about Peugeot's latest offering.

Click on the link beneath and get limber with BETC Digital Paris:

www.208.peugeot.co.uk/

CREDITS

 

Agency / BETC EURO RSCG
Global Creative Director / Rémi Babinet
Creative Director / Anne-Cécile Tauleigne
Digital Creative Directors / Ivan Beczkowski and Christophe Clapier
Copywriter / Adrien Heron