LERMA/'s ‘Loud and Clear’ Podcast Is for Those Who Give a Sh*t about Advertising

Loud and Clear is a LERMA/ produced podcast for those who give a shit about advertising. The podcast aims to challenge the status quo and the pre-existing beliefs of how things have been done in the past but also, how they are done today and will possibly be done in the future. You can listen to the podcast here.

Loud and Clear touches on topics such as the role of an ad agency in the early stages of the COVID pandemic to the ongoing mass-shootings happening in America.

It aims to challenge and disrupt our business model and think about how the future looks like, but also talk about the power of influence and how omniculturalism is shaping America on almost every level that ranges from food and music to travel to languages spoken that can be heard at home, schools, businesses and churches.

In the middle of all this, how does technology play a part, is it welcoming enough on a world that is seeking to become more inclusive? Are we representing brands or consumers or the intersection between both?

The podcast also touches on inside stories from industry friends and clients and unapologetically present topics around innovation early in the game.

The podcast has hosted many guests that range from industry experts like Reeve Collins founder of crypto currency Tether to Yale professor and author Zoe Chance and in between technologists, marketers, admen and adwomen that have a voice and a mind to change the industry to what it can become. Loud and Clear is hosted today by Francisco 'pancho' Cardenas and produced by Rolf Ruiz. Music done by LERMA/ agency founder Pete Lerma and his band.