The partnership between legendary French production company LaPac and the award-winning Arts & Sciences has arrived in London. This joint venture, collectively known as LePac, arrives in the fourth year of Arts & Sciences' presence in London and welcomes a new era for this partnership.
The LePac partnership began earlier this year, initially establishing a solid foothold in the US. This expansion marks a new chapter for Arts & Sciences London, celebrating LePac's creative potential as it broadens its global reach. Known in London for its sharp comedic style and expertly crafted commercials that capture British culture with a cinematic flair, Arts & Sciences now welcomes LePac and its extraordinary team into the fold. With LePac London officially part of the Arts & Sciences family, the stage is set for a new level of filmmaking - showcasing stunning visuals, pioneering VFX, cutting-edge fashion films, direct-to-brand projects, and a shared dedication to creative excellence.
At the onset of this expansion, LePac signed director Claire Arnold for commercial representation in the UK, the US, and France. Highly imaginative and captivatingly surreal, Arnold’s films embrace the stranger aspects of beauty and highlight her multi-disciplinary practice as a filmmaker and artist. Transcending categories, her commercial films span high-end designer fashion, art, music, entertainment, publishing, and more. Previously the associate commercial creative director for i-D magazine, Arnold’s influence in the ad space is also reflected in SISTER, a creative studio co-founded by her and Lana Shahmoradian. Arnold’s previous brand collaborations include Vogue x Coach, Vans, Versace, Miu Miu, and Nike, among many others.
“LePac London is a statement of intent,” explains James Bland, managing partner of Arts & Sciences in London. “This is about raising the bar, pushing boundaries, and delivering work that demands attention. With LePac’s uncompromising edge and our proven track record, we’re here to set a new standard in the craft of filmmaking. Jérôme and I have built a strong relationship over the years, and I’m incredibly proud to be collaborating with him and his team on this venture. Together, we’re creating something extraordinary.”
Jérôme Denis, CEO and executive producer of LaPac, adds, “My connection to London is not new, and I have a lot of business friends here – London is still the mecca for creative ideas, music videos, and pop culture. I remember starting Wanda in London some time ago with directors such as Leila and Damien, James Lees, Ian Pons Jewell, and some amazing French talents. Now, our directors at LePac look forward to working with top agencies to make great commercials. This is a daring move to elevate our craft, redefine possibilities, and drive our vision forward. Anna Roudaut, who is managing LePac, and Lola Idounda, our music video producer, will work closely with James’ team. LePac London has been a labour of love - I’m immensely thankful for this partnership with Arts & Sciences and that this year brought the partnership of LePac to life.”
Since its launch, LePac has already delivered groundbreaking branded content, including the unique music video for Maluma’s 'Pit Stop,' directed by Quentin Deronzier, a collaboration with Google and the Formula 1 Miami Grand Prix. LePac London was officially commemorated last week at a dazzling launch party hosted in collaboration with Black Kite Studios.