Leo Burnett London Scoops Iceland Creative Account

British food retailer Iceland Foods has appointed Leo Burnett London as its lead creative partner following a competitive pitch. The account was previously held by Accenture-owned Karmarama since 2011.

Effective immediately, Leo Burnett London will be responsible for setting the new strategic and creative direction of the brand. Iceland continues to work with the7stars for media and Weber Shandwick Manchester for PR.  

Neil Hayes, marketing director at Iceland Foods said: “We’re excited to begin working with Leo Burnett London. While getting to know them we’ve been impressed with both their strategic and creative thinking, and we can’t wait to make some brilliant advertising that reconnects us with our core audience.”

Charlie Rudd, CEO, Leo Burnett London and Fallon London said: “Iceland is one of Britain’s most innovative retailers and we are very excited to be working with such a forward looking brand. Our partnership means we can help take their brand to the next level and deliver long-term business growth.”