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LEGO Group’s Le Florist Flower Truck Gives Love That's Built to Last

04/02/2025
Creative Agency
Billund, Denmark
2.9k
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Pop up in London's Convent Garden gives fans the chance to craft their very own LEGO Botanicals stem for Valentine's Day

After a busy festive period, choosing the perfect gift or organising a special outing on Valentine's day can be stressful… but it doesn’t have to be!

To help celebrate love and make this Valentines Day that little bit easier to plan, the LEGO Group are welcoming guests to join them at a free-to-attend Le Florist pop up in Covent Garden from 7th to 8th February.

Visitors will have the opportunity to connect over their creativity, taking part in a hands-on workshop to craft their very own LEGO Botanicals stem - the perfect gift for themselves or for a loved one.

Step into a world of creativity and fun at Le Florist, the ultimate selfie spot! From mini 'makers studio' sessions to playful content captures, the vibrant location features a stunning floral mural, and eye-catching backdrops adorned with LEGO Botanicals. It's the perfect place to capture joyful and loving moments with loved ones.

Visitors will also have the chance to explore the latest additions to the LEGO Botanical range – from the LEGO Pretty Pink Flower Bouquet, LEGO Lucky Bamboo, LEGO Botanical Flower Arrangement, as well as the iconic LEGO LOVE statue. Discover the range and let your imagination bloom!

Details for the event:

  • Location: Covent Garden
  • Date: 07/02/25 - 08/02/25
  • Timings: 11am - 7pm
  • Ticketing: Free to attend
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