Leggo’s Launches Campaign Celebrating Our (Sometimes) Contentious Ways of Making Italian – Via Wunderman Thompson

Leggo’s, the beloved Australian-made pasta sauce brand has launched a new campaign via Wunderman Thompson Australia celebrating all the unique twists and spins Aussies have been adding to traditional Italian cuisine.

For over 130 years, Leggo's has become a staple in Aussie households, with generations passing down their love for the sauce from one to the next. It’s now time to officially embrace all the delicious, creative ways Aussies do Italian, even if it means breaking spaghetti to fit in the pot.

‘Our new campaign is all about celebrating the way Aussies do Italian’, Katie Saunders, General Manager – Marketing at Simplot, said: Leggo’s celebrates experimentation and fun in the kitchen. We want people to feel empowered knowing that no matter how they do Italian or which ‘rule’ they’re ‘breaking’, we’ve got them covered with tasty, quality products.

João Braga, Chief Creative Officer at Wunderman Thompson in Australia, said: “It's no secret we love to break the rules when it comes to Italian food, so Leggo’s is giving Aussies just that extra dose of encouragement to get out there and add more pineapple to their pizza, parmesan to their seafood pasta, and share their delicious inventions with the world.”

The "How We Do Italian" campaign is launching across various platforms, including OOH, social media, television, Trade and POS.