Legendary Photographer Jim Krantz Captures the Spirit of the West for Coors Banquet

There is a new generation of Coors Banquet fans, that are connecting with the maverick values and independent spirit the brand was founded on 140 years ago. In partnership with 72andSunny Los Angeles, Coors Banquet, launches a new brand campaign, ‘Carry the West’.

Shifting its focus from the attributes of the beer to the brand’s values of forging ahead and breaking boundaries, the brand pairs the pioneering spirit of their consumers, with the trailblazers of the West.

To help bring the story to life, Coors Banquet and 72andSunny enlisted legendary photographer, Jim Krantz, who has devoted much of his career to photographing the American West.

A 30-second cutdown of the campaign film will air nationally in the USA on broadcast and online beginning today and out-of-home and radio will run in select markets.