senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Legacy & GPY&R Melbourne Bring the ANZAC Story into the Social Age

27/04/2015
Advertising Agency
Sydney, Australia
30
Share
With ‘Letters of Gallipoli’ a podcast designed for social media and radio

To commemorate the centenary of ANZAC Day, Legacy and GPY&R Melbourne have re-told the story of the Gallipoli landing as it happened 100 years ago to the day, by creating podcast ‘Letters of Gallipoli’.
 
Working with the Australian War Memorial, GPY&R researched the letters and diary entries written by Australians while they were aboard ships, stuck in the trenches and wounded in hospital beds. They were curated into a chronological time line, documenting the events as they happened a century ago, through the very personal accounts told by soldiers in their letters to loved ones.
 
By transforming these written records into a modern medium, it’s now possible to join the soldiers as they sailed from Australia to Egypt, and ensure their stories are never forgotten.
 
Each episode gives a personal account of the Gallipoli campaign from the Australian soldiers who were there 100 years ago. Put in your headphones and carry their stories with you.
 
The episodes can be heard and shared at lettersofgallipoli.com and all proceeds go to Legacy.

Agency / Creative
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from VML Australia
Paaahhhhhmolive
Colgate-Palmolive
26/09/2024
39
0
Unlike Any Other Job
Defence Force Recruitment Australia
18/09/2024
12
0
Roadside Cockatoos
RACQ
03/09/2024
9
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0