Learn From the Best with Peter Field & the IPA Effectiveness Test

In this video, Peter Field reveals why the IPA Eff Test is vital training for strategic planners and anyone with a responsibility for advertising effectiveness with their clients.

"The IPA Eff Test is not for the faint-hearted ... it's going to stretch you, but only in a good way. It will equip you with everything you need to succeed in evaluation in the 21st Century," says Peter Field.

You can learn more about the IPA Effectiveness test here.