LEAP Applies Smooth Multi-Channel Campaign to Clarins' Double Serum Product

LEAP has served as the integrated advertising production partner to Clarins since 2009. Recently, LEAP provided production and delivery services across TV, VOD, social channels, digital OOH and press for the skincare brand’s Double Serum campaign.

Despite the pandemic, very little needed to change to successfully complete this project. LEAP had already invested in a secure network of cloud-based servers for media management and had previously established an effective feedback and approvals system. Remote workstations enabled the team to smoothly handle everything from file management and editing to final delivery.

Working with the client’s master creative content from Paris, LEAP’s film and post team looked after the localisation of the TV and VOD campaign for the UK market including the creation of a new end card and voice over for the campaign. Dedicated account managers handled clearance and delivery.

Having cast a brand-approved voice over artist who would be effective for British audiences, LEAP’s producers organised a recording session to take place at SNK Studios. Covid-safe guidelines meant that fewer people were physically present in the studio, but the extended team of clients were able to join the session remotely.

After achieving sign off of the UK broadcast master, LEAP’s editors created more than thirty video adaptations for the social media and digital OOH campaigns. Meanwhile LEAP’s digital stills studio created and delivered the required UK master print files for the national press campaign.

As its roster of luxury brand clients have come to expect, LEAP continues to maintain its usual high standards for confidentiality, efficiency and excellence throughout the integrated advertising production process.