L&C Hires Former Barbarian Leader as First CEO

Today L&C announces the appointment of Steven Moy as its first chief executive officer. Steven is a world-recognised advertising executive who truly possesses the unique fusion of creativity and innovation. He brings over three decades of expertise in advertising with a proven track record of driving high-performing businesses and teams. Prior to joining L&C, Steven served as global CEO of Barbarian. He’s also held positions as US CTO of R/GA, CEO of Isobar UK, and managing director of Publicis.Sapient.

In his new role as CEO of L&C, Steven Moy will be responsible for driving the agency's strategic direction and growth. Throughout his career, Steven has worked with global brands including American Express, McDonald’s, Marvel, Shiseido, Johnson & Johnson, Samsung, and AT&T. His achievements have earned him industry recognition including Campaign A-Lister and Campaign US 40 Over 40, Fast Company's World Changing Idea, and designation as an advertising industry ICON by the Advertising Club of NY. Apart from his professional accomplishments, as one of the few Chinese CEOs in advertising, Steven Moy is a passionate advocate for the AAPI community. 

As a first-generation Chinese immigrant, Steven was drawn to L&C’s story. Co-founders, Gian Carlo Lanfranco and Rolando Cordova are Peruvian immigrants who started their agency in 2021 and quickly rose to industry success, becoming one of the most awarded Independent Agencies in the world. Winning accolades like Cannes Lions Business Transformation Grand Prix, The One Show Independent Agency of the Year, and Fast Company World Changing Ideas 2023.

L&C’s ambition is to become the most innovative creative agency for inclusive marketing. "We are excited to welcome Steven as our first CEO. His reputation for leading iconic agencies speaks for itself, but most importantly, as a fellow immigrant, he understands our world consists of multicultural markets and having different perspectives is what makes the creative work transcend advertising and become part of culture. Steven will be instrumental in taking L&C into its next chapter." said Rolando Cordova co-founder & CCO at L&C.

“L&C is paving the way for future agency models. Most of today’s agency models are costly and slow, CMOs today need global perspective and nimble production capabilities without sacrificing groundbreaking creative work and top notch craft. They need to know you can create innovative multicultural marketing solutions at any budget level. L&C complements any global brand’s agency ecosystem in a really important way because of that.” said Steven Moy CEO L&C.

L&C’s unique strength is having what they call “global sensibility.” Diversity is an essential part of the agency’s DNA and enables a creative approach that resonates across cultural markets — which is why brands like Dole, AB InBev, GE, Diageo and Opendoor, have been working with them since their founding.