LBB Becomes Exclusive Promotional Partner of the World’s First Future-Marketing and In-Housing Event

LBB has joined the line-up of The Inside Track as an exclusive promotional partner, with Editor-in-Chief Laura Swinton entering the high profile line-up of speakers on day two. As part of the exclusive partnership, members of LBB will be offered tickets to the in-person events at 40% discount.

Facilitated by OLIVER, and sponsored by Adobe, the event brings together 50+ of the best marketing thought leaders (including Anna-Lee Bridgstock of LADbible, Pete Markey of Boots, Mauricio Ferreira of Microsoft, Xanthe Wells of Google, James Cross of BBC and Crystal Washington, Forbes’ Top 50 Futurist) and more than 500 brands to share knowledge on the future’s marketing ecosystem, creativity and in-house capabilities. Throughout the two day event, which will be broadcast globally from New York (September 14th) and London (September 15th), The Inside Track will take a deep-dive into marketing-critical topics, such as the metaverse, web3, customer-centricity, data intelligence and in-house operations, as well as how to simplify today’s marketing complexities, get better creative work for less money, and build truly agile teams.

At 9:00am on September 15th, Editor in Chief and MD of LBB, Laura Swinton will be joined by Lucy Usher, UK sustainability lead, Oliver Agency, Rob McFaul, co-founder, Purpose Disruptors and some special guests to tackle how marketers can step up and adapt for net zero.

Laura Swinton, Editor-in-Chief and MD at LBB comments: “I can’t think of a more important topic to tackle when thinking about the future of marketing - the industry can’t exist if the climate crisis collapses the economy. And, tying things into the broader theme of in-housing, it will be interesting to learn how that can feed into more cohesive, company-wide net zero strategies and sustainability agendas.”

Sharon Whale, Deputy Chief Executive Officer at OLIVER, said: “This is the marketing event of the Summer, and we’re so happy to be in partnership with LBB to promote the thinking of the world’s most elite brand leaders. This event has been curated 100% with marketers in mind, particularly the fresh challenges that they face across an increasingly complex marketing ecosystem. We can’t wait to facilitate knowledge-sharing at the highest level.”

The Inside Track takes place on September 14th-15th. Marketers can stream the event virtually or attend in person from New York (Day One) or London (Day Two).

 

To secure your discount, email theinsidetrack@oliver.agency  for the voucher booking code.

For the full agenda, speaker line-up and ticket information, visit here.