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Laughlin Constable Named Digital Agency of Record for Grocer Good Food Holdings
27/11/2023
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Advertising Agency
Chicago, USA
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The Midwest agency will support the company’s digital experience efforts across its five prominent food retailing brands
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Laughlin Constable, the independent, full-service brand experiences agency today announced it has been selected as the Digital Agency of Record by Good Food Holdings, LLC following a competitive search. The West Coast grocery conglomerate operates five high-end grocer brands – Bristol Farms, Metropolitan Market, Lazy Acres Natural Market, New Seasons Market, and New Leaf Community Markets – comprised of 55 stores across the greater Portland and Seattle areas and Southern California region. Laughlin Constable’s Connected Experiences team will be focused on providing experience design, content strategy and technology solutions across the company’s individual grocery retail brands.

“Laughlin Constable fully embraced our vision to be a ‘personal experience brand’ and demonstrated a real passion and intimacy with our grocery brands from the very start of our conversations,” said Scott DeGraeve, chief digital officer at Good Food Holdings. “The agency’s research rigor, agile processes, deep retail experience, and unique approach to creating highly personalised experiences really solidified our choice.”

Good Food Holdings launched a nationwide competitive agency search in May, and Laughlin Constable was awarded the business in late September.

“We were excited and inspired by Good Food Holdings’ bold ambition to provide its customers with a truly modern grocery shopping experience, curated personally for them, across its entire digital ecosystem and physical store channels,” said Alex Helfers, EVP, head of connected experiences at Laughlin Constable. “We’re thrilled to be partnering with them to support that ambition.”  

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