Laughlin Constable announced today that it has hired Vanessa Watts, formerly of HavasMedia, as its Executive Vice President of Media in charge of developing and executing media strategy to define the future direction of client business.
“Vanessa has a wealth of experience delivering full media service to clients and pushing them to do innovative work,” says Mat Lignel, CEO and President of Laughlin Constable, which is based in Milwaukee and Chicago. “Vanessa brings a deep grasp of the media landscape and collaboration to this newly created Media EVP role.”
Watts joins Laughlin from HavasMedia in Chicago, where she led the agency’s new business efforts and worked on Sears Holdings, Reynolds Consumer Products and Valspar Corporation. Her 20 years of experience include stints in Australia, long tenures at prestigious global networks such as BBDO, DDB and Havas and a portfolio of clients ranging from challenger brands to large national brands.
Laughlin Constable has long offered media planning and buying as part of the services it offers clients, unlike many other independent agencies, because it allows the agency to deliver the right ideas in the right context to consumers.
As EVP of Media, Watts will lead a team of media planners and ensure all initiatives are closely tied to clients’ business needs and strategic drivers. “Laughlin Constable is a combination of great talent and culture,” Watts said. “LC was one of the first independent agencies to launch its own trading desk, signaling to me that this was a team committed to delivering strong, creative and spot-on solutions to its clients.”