Laughlin Constable and Milwaukee World Festival, Inc. Team Up Again

Midwest agency Laughlin Constable today announced it has signed a new creative partnership agreement with Milwaukee World Festival Inc., producer of Summerfest, to promote the 2024 June and July music festival. The new contract follows on the heels of Laughlin Constable leading Summerfest’s 2022 and 2023 campaign strategy and creative concepting following a competitive review. 

“Laughlin Constable has been an outstanding partner over the last two years, and we look forward to continuing to work with their team to amplify the Summerfest brand,” said Sarah Pancheri, president & CEO of Milwaukee World Festival, Inc. “We are proud to partner with a local agency and can’t wait to unveil our 2024 campaign in the coming weeks.” 

“As a proud Midwestern agency, working with Summerfest is always an absolute joy and privilege that our team doesn’t take lightly,” said Anthony Romano, CEO of Laughlin Constable. “Many of us at LC are music fanatics, so the opportunity to partner with this iconic organisation is one of those rare instances where we get to combine our personal passion with doing great creative work.”  

Terms of the contract were not disclosed.