LateRooms.com Appoints Mother London as Creative Partner

Mother London has been appointed by hotel booking website LateRooms.com to lead its new creative advertising campaign.

Mother London, who has also created award winning TV campaigns for MoneySuperMarket, Ikea and Stella Artois, was appointed following conversations between the hotel booking website and a number creative agencies about how to develop the brand.

The activity will see LateRooms.com make a return to the nation’s television screens.

Mark Waites, Co-founder at Mother London said: "LateRooms.com have a brilliant energy and want to make great work. What’s not to like?"

Georgina Crosswell, LateRooms.com Head of Marketing, said: “We’re absolutely delighted to be working with Mother. The team there really impressed us with their strategic approach and creative ideas and we’re raring to get stuck in to developing a stand out campaign that captures the brand’s position and unique personality.   

“Alongside TV, we’ll be looking to build an integrated campaign that can be rolled out across all channels and through every conversation we have with the consumer.”