Lander Gyselinck and Maxuella Lisowa-Mbaka Shine for the Belgium National Lottery

The National Lottery (Belgium) has launched two unique campaign films, created by the creative agency TBWA and production company Czar, directed by Koen Mortier. The films feature the promising talents: Lander Gyselinck and Maxuella Lisowa-Mbaka in the lead roles. What makes this campaign even more special is that Lander also composed the music for the spots.  

The campaign's message, 'Supporting Dreams Together', is about more than just  winning the lottery. It’s about the support that players of the National Lottery provide to young talents, offering them opportunities to fully develop their potential. Playing the  lottery represents creating opportunities - not only for the players but also for future generations who are pursuing their dreams. 

In the films, Koen Mortier emphasises the journey and growth process of these young individuals. He shows that success is only part of the story; it’s the people around them  and hard work that pave the way to success. Through trial and error, ups and downs. The films are set in the thoughts and emotions of Lander and Maxuella, allowing the viewer to feel their inner struggle and dedication. 

Each scene captures the moment when the protagonists push their limits and try to seize the momentum, the point where everything comes together, and they must perform. These films highlight how, in both sports and music, the process of learning, growing, and a strong support system. It’s a story of passion, commitment, and dreams - one that everyone can relate to, with the support of the National Lottery.

The 3rd film stars Loena Hendrickx, a Belgian figure skater who became European champion in 2024.