Krow Kicks Off Summer With a Trendy New Look For FIAT

The new season of Spring/Summer 2014 is here, and with it a new look campaign for FIAT 500 to introduce three new colours and a top new trim level – FIAT 500 Cult.

The latest work from krow communications builds on the hugely successful Fashion Collection campaigns from 2013 and 2014 to further reinforce FIAT 500’s position as the ultimate fashion accessory.

To launch the FIAT 500 Cult and the new colours available in the 2014 range, the campaign has been developed with a new impactful photography treatment to ensure ultimate stand-out: using bold new 3D architectural styling in the urban backdrops to each of the new executions. 

The campaign launches in national press with two of four new ads for the new supermini – Cult Couture and Nu Blu. Designed to reflect iconic fashion photography, the campaign to date has featured the cars in vibrant, urban settings, accompanied by chic, stylish models in coordinated summer outfits.

A nationwide outdoor campaign will launch on the 2nd June with four brand-new ads – Cult Couture, Nu Blu, Live in Colour and Minty Fresh. The campaign will feature premium 96-sheet posters in high-impact sites across the country, including a digital super site at Westfield London and the full takeover of the Cromwell Road Digital Gateway. 

Kate McLaren, Head of FIAT Brand at FIAT UK said, "The FIAT 500 continues to assert itself as the ultimate fashion accessory. This 2014 range gives the FIAT 500 catwalk-fresh colours as well as high-tech innovations such as the new TFT instrument panel. This new campaign by krow provides a bold and exciting backdrop to the new range".

Nick Hastings, Creative Founder at krow communications said, “We’re very proud of this campaign, it’s just what the fantastic FIAT 500 deserves, and it’s getting better and better”.

Credits

Agency: krow communications, London, UK

Agency website: http://www.krowcommunications.com

Creative Director: Nick Hastings

Art Director: Damon Troth/Joanna Perry

Copywriter: Joanna Perry/Damon Troth

Photographer: Max Oppenheim