For its new ad campaign, Pizza Hut created 'The Everyman' – a character that represent the desires of every man, woman and child in America – oven-hot pizza delivered fast every time – and then hired the one actress known for her comedic impersonations capable of bringing these characters to life.
The Everyman campaign was designed to let America know one thing – Pizza Hut will never stop delivering what the everyman wants. And that’s why No One OutPizzas the Hut.
The new TV ad is Kristen Wiig’s first-ever national ad campaign.