Know Your Audience: Mobsta Gives a Platform to Media Strategists in New Partnership with LBB

Today, LBB is excited to announce an exclusive content partnership and series with audience-insight company Mobsta for its Brand Insight and Media channels.

LBB’s Brand Insight channel is the home of all things marketing. Here we bring you interviews from some of the world’s biggest brand CEOs and marketing professionals on the key challenges and trends driving the advertising and creative industries globally. Our Media section is of course dedicated to the biggest developments in media and media strategy. Here we spotlight the people and businesses driving the industry forward. Now with Mobsta’s support, LBB is able to amplify its output in the two fields and is inviting further insight from media officers, strategists and planners on audience trends and behaviours in a dedicated new series.

The ‘Know Your Audience’ series aims to provide topical and pertinent insight into audience behaviours in the UK and Europe from the people running the region’s biggest media campaigns. Throughout the series, LBB and Mobsta will speak with chief media officers, chief strategy officers and media planners about what makes audiences tick in 2023 and beyond. 

Mobsta’s managing director, Matt Longley, comments: “LBB are the perfect company to be pairing with for this. We’re all about being much more than advertising, so connecting brands and agencies fits with our ethos of being more human and helping everyone to tap into their own bravery and ambition even more.”

Matt Cooper, CEO at LBB comments: “Connecting with advertisers and covering the world of brand marketing and the media strategies at play behind them is a huge focus for team LBB. It is with the support of companies like Mobsta that we are able to fund resources and time for our editorial team to cover the latest and greatest news, insights and personalities in the field. With Mobsta’s relationship with media agencies and brands - and its unique data offering - they are a natural fit and perfect partner to help amplify and diversify our Brand Insight channel.

You can read more about Mobsta here and if you want to pitch yourself to be a part of the series, contact Tasha Atkinson; tasha@lbbonline.com