Knorr Encourages Office Professionals to #RaiseACup to Workday Wins

Return to office also means the return to nonstop meetings, coffee machine conversations and 'can I grab you real quick' moments that can turn into hour-long conversations. As a result, lunchtime is taking the hit. In fact, a 2023 report found that professionals in the US are 40 percent more likely to say they never stop for lunch than they were just a year prior, with other recent data revealing a majority of young professionals eat snacks - rather than meals - throughout their work day. 

Every minute counts in the workday, and Knorr - a global leader in bouillons, soups, seasonings, sauces and more - believes every meal counts too. New Knorr Rice & Pasta Cups offer professionals a delicious, time-saving meal in just 2.5 minutes or less, so a jam-packed workday no longer needs to get in the way of a delicious, nutritious lunch.

To celebrate all the time-saving wins in the workday that give us even a few minutes to enjoy our lunch, Knorr is recruiting favourite celebrity 'co-worker' faces - like Kate Flannery and others - to encourage @Knorr fans on TikTok to #RaiseACup and celebrate these workday victories. Whether fans are celebrating a few extra minutes saved from a shortened agenda or a meeting that ends early…we #RaiseACup to that!

"Knorr has a longstanding belief that everyone should be able to enjoy delicious and nutritious meals (not just munchies!) they can feel good about," said Gina Kiroff, chief marketing officer, Knorr North America. "Through our #RaiseACup campaign, we hope to remind people everywhere that a busy schedule does not have to come at the expense of a satisfying lunch – or any meal for that matter. Knorr Rice and Pasta Cups are full meals, offering the perfect blend of great flavour and convenience. They're what every pantry needs!"

Fans can join the fun by heading to @Knorr on TikTok and replying to Kate Flannery's video with their own time-saving wins using #RaiseACup – and who knows, you may get a personalised shoutout from one of your favourite workplace celebrities! Fans should also stay on the lookout for videos from other celebrity 'co-worker' faces joining Kate – to debut soon on the @Knorr TikTok – as they are invited to reply with their time-saving workday tips there, too. With Knorr Cups, the work week is more nutritious, easier, and tastier than ever – and there's always time for lunch. #RaiseACup to that!

Knorr Rice Cups are made with 100 percent real vegetables, 100 percent US-grown rice and have 6-7 grams of protein per serving. They come in many delicious flavours, including: Three Cheese Mushroom Risotto, Fajita Rice, Garden Tomato Risotto and Chicken Flavoured Fried Rice.

This April, Knorr is expanding the Cups line up and introducing new Knorr Pasta Cups. Also made with 100 percent real vegetables, they have eight - nine grams of protein per serving. The Knorr Pasta Cups are available in three tasty flavours including: Teriyaki Noodles, Spicy Korean-Style BBQ and Pad Thai.

Knorr Cups are available for a suggested retail price of $2.99 per pack. Be sure to keep an eye out for them at Walmart and grocery stores nationwide.