KitKat & JWT Introduce Mobile Parking Lot

KitKat came up with the project after finding that people today, especially in a work environment, can’t stay away from their phone and rarely look at each other in the eyes, even when in meeting.

The chocolate brand wanted to offer people a “phone free” break and turn their meetings into a more pleasant sharing break that might inspire their next ground-breaking idea. To make this happen, they collaborated with J. Walter Thompson to create and send a special Break package to 120 innovative companies and start-ups across the UK, inviting them to park their phone and take a break together.