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KitKat & JWT Introduce Mobile Parking Lot
J. Walter Thompson London, 7 months ago
KitKat came up with the project after finding that people today, especially in a work environment, can’t stay away from their phone and rarely look at each other in the eyes, even when in meeting.
The chocolate brand wanted to offer people a “phone free” break and turn their meetings into a more pleasant sharing break that might inspire their next ground-breaking idea. To make this happen, they collaborated with J. Walter Thompson to create and send a special Break package to 120 innovative companies and start-ups across the UK, inviting them to park their phone and take a break together.
Advertiser
Advertiser: KitKat
Creative Agency
Account Manager: Alastair Ferrans, Charlotte Humphries
Creative Director: Fernando Barbella, Christiano Neves
Executive Creative Director: Russell Ramsey
Planner: Kevin Mercer
Creative: Fernando Barbella, Christiano Neves,
Account Director: (Board) Paola Natellis
Designer: Fernando Barbella, Christiano Neves
Creative Agency: J. Walter Thompson London
Project Manager: Polly Gilbert, Charlotte McCluskey
Creatives: Devon Wood
Production Company
Editorial & Online: Connor Pearce, Bryan Riddle, Emilie Sheehan
Production Company: J Walter Thompson
Category: Food , Snacks and confectionary
Genre: Experiential , Illustration , People , Print