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KitKat & JWT Introduce Mobile Parking Lot

J. Walter Thompson London, 7 months ago

Companies invited to park their phone and take a creative break together

KitKat & JWT  Introduce Mobile Parking Lot

KitKat came up with the project after finding that people today, especially in a work environment, can’t stay away from their phone and rarely look at each other in the eyes, even when in meeting.


The chocolate brand wanted to offer people a “phone free” break and turn their meetings into a more pleasant sharing break that might inspire their next ground-breaking idea. To make this happen, they collaborated with J. Walter Thompson to create and send a special Break package to 120 innovative companies and start-ups across the UK, inviting them to park their phone and take a break together.


Advertiser: KitKat

Creative Agency

Account Manager: Alastair Ferrans, Charlotte Humphries

Creative Director: Fernando Barbella, Christiano Neves

Executive Creative Director: Russell Ramsey

Planner: Kevin Mercer

Creative: Fernando Barbella, Christiano Neves,

Account Director: (Board) Paola Natellis

Designer: Fernando Barbella, Christiano Neves

Creative Agency: J. Walter Thompson London

Project Manager: Polly Gilbert, Charlotte McCluskey

Creatives: Devon Wood

Production Company

Editorial & Online: Connor Pearce, Bryan Riddle, Emilie Sheehan

Production Company: J Walter Thompson

Category: Food , Snacks and confectionary

Genre: Experiential , Illustration , People , Print