KitchenAid and Zulu Alpha Kilo Ask: Appliance or Cake?

KitchenAid brand pushes the boundaries of reality with their latest campaign created by their agency partner, Zulu Alpha Kilo. Jumping on the latest social media trend taking everyone by storm, KitchenAid joins forces with cake artist April Julian from the Netflix show, ‘Is It Cake?’, to reimagine their appliances in cake form. Together, they have created hyper-realistic replicas of KitchenAid® appliances, including the iconic stand mixer, leaving audiences questioning whether they are looking at an actual appliance or a delicious confectionery masterpiece.

The partnership between KitchenAid brand and April Julian brought unique creations that blur the line between art and reality. With unwavering attention to detail, Julian meticulously transformed cake into unmistakable forms of select KitchenAid appliances – Stand Mixer, Range, and Fridge. “For those who love to create, this campaign is a reminder that the kitchen is a place of joy, discovery, and creativity - especially when KitchenAid appliances are involved!” said Janice Ryder, country manager, KitchenAid Small Appliances.

With social media’s ever-changing trends, KitchenAid brand’s collaboration with Julian and Zulu Alpha Kilo, reflects their commitment to staying at the forefront of innovation and engaging with their audience in exciting new ways. “Making a tasty facsimile of an appliance with that appliance felt like the perfect expression of all that is possible with KitchenAid brand,” said Michael Siegers, creative director at Zulu Alpha Kilo. By combining the worlds of baking and art, KitchenAid aims to capture the imagination of makers, creators, and food lovers alike.

As the campaign makes its way around social media, KitchenAid brand invites fans and culinary enthusiasts to join the excitement by sharing their own experiences. This is an opportunity for fans to test their own limits and see how far they can go to bake the ultimate stand mixer, and eat it too.