Kia's New Stinger GTS Faces off against a Wild Horse in Scenic Campaign

Kia has launched a campaign to promote its newly-introduced Stinger GTS. Shot in and around Marfa, Texas, the campaign halos the growing high-performance GT line from Kia Motors America. Created by David&Goliath, the campaign sets Kia’s Stinger GTS against the expanse of West Texas. Building on the response to Kia’s newly launched Give It Everything platform, the tough vistas of West Texas emerged as the perfect setting for the brand’s next chapter.

Back in February, Give It Everything was introduced at Super Bowl LIII. It then told a story of the largely unknown West Georgia town — West Point. Here David&Goliath wanted to do something different: to test the design and build of the latest high-performance model against a landscape that demands a Give It Everything mindset at every turn.

The limited-run Stinger GTS incorporates an all-wheel-drive Drift mode. Available in one color only — Federation Orange — the GTS was let loose on private ranches across West Texas.