KFC UK & Ireland Promotes Kate Wall to Marketing Director

KFC UK & Ireland has today announced that Kate Wall, currently strategy and innovation director, will take the role of marketing director from 1st December 2023.

Kate has been with the business for almost five years kick starting her KFC UK&I journey as head of advertising & retail in 2019, Kate was later promoted to strategy and innovation director in 2021.

During this time, Kate has championed the development of the KFC customer value proposition to bring clarity to growth, and she has developed a consumer centric three-year innovation pipeline tackling new growth occasions such as Lunch as well as fame building product launches such as The Stuffing Stacker Burger and the Irish Chicken Fillet Roll Mor, as well remastered the controversial Fries.

Kate will be adding to KFC’s already strong female leadership team, working under the newly appointed chief marketing officer, Monica Pool, who returned to the brand this autumn.

In her new role, Kate will lead the function into its next chapter, working with a cross functional team across Brand, Media, Loyalty, Social, Consumer PR, CRM and Marketing Operations for KFC’s 1000+ restaurants and 30,000+ team members.

Kate and her team will be responsible for all consumer-facing elements of the KFC Brand, its strategic direction and distinctive tone of voice. Kate will bring her exceptional skills as a commercial marketer to bolster the focus on driving sales, transactions and overall growth.

Complementing Kate’s new role is her continued dedication to excellence in the field as a Marketing Academy Scholar, and the eight years she spent at Mondelēz International before joining KFC, which involved her overseeing the Cadbury’s product innovation which put Oreo and Daim into bars. Where she played a fundamental role in the repositioning Cadbury Dairy Milk.

Speaking of her appointment, Kate Wall, marketing director at KFC UK&I said, "Stepping into the role of Marketing Director at KFC UK&I is such an honour; it’s my dream job. I am deeply passionate about this brand and am excited to push this amazing business forward; ensuring KFC is rooted at the heart of British and Irish culture, through driving relevance, building on our successes, and bringing new experiences to our loyal fans and new customers alike. We have the most brilliant team of marketers – full of bold creativity and explosive insights – alongside dedicated agency partners, and I am confident that together, we will launch our much-loved brand into its defining next chapter.”

Monica Pool, chief marketing officer at KFC UK&I said, "Kate's promotion to Marketing Director is a testament to her authentic leadership and ability to motivate teams through her infectious energy and incredible commercial acumen. We’re excited for this next chapter for our marketing team with Kate pushing boundaries, and unleashing unparalleled experiences that will not just connect but will captivate our customers like never before.”