Fri, 18 Nov 2022 08:08:15 GMT
As the winter nights draw in, the temperature drops and the idea of leaving the sofa gets a little less appealing, there really isn’t a more comforting prospect than a bucket of delicious fried chicken delivered right to your doorstep.
After all, whether you’re in a rush, being buffeted by the Great British weather, or being cramped on a bus, KFC Delivery not only makes your life easier but a whole lot tastier too. And it’s with the comfort KFC Delivery provides in mind that the fried chicken experts have launched their most recent campaign, led by 13 sponsorship idents from Mother appearing in rotation for the duration of ITV’s coverage of the FIFA World Cup 2022™.
Jack Hinchliffe, chief marketing officer of KFC UKI commented: “We tell people to make themselves comfortable when in our restaurants, but in reality, there’s no place like home. And that’s why we know KFC Delivery will be coming to the rescue for so many this winter, because what could be better than buckets of delicious fried chicken delivered to your door? Well, the answer’s simple - not much. So put those feet up, turn on the TV and enjoy. After all, that’s why there’s KFC Delivery.”
To round the activity off, KFC will also be hijacking other brands’ OOH ads, with Digivans and print ads appearing next to brands that are perfectly accompanied by KFC Delivery - a tactic enabled by the close collaboration of creative and laser-focused media buys. In one example, KFC has opportunistically targeted PlayStation’s launch of God of War: Ragnarok - one of the biggest entertainment releases of the year and the perfect accompaniment to KFC Delivery - with a simple ‘And that’s why there’s KFC Delivery’ message appearing across transport media.
Categories: Retail and Restaurants , Fast foodMother, Fri, 18 Nov 2022 08:08:15 GMT