KFC Calls on Everyone to Skip the Formalities This Year-End With the Ruam Mitr Bucket

This year's festivities are approaching, marking the time to celebrate the new and bid farewell to the past. However, have you ever wondered why modern celebrations require lavish themes and venues, complete with countless lucky draws and gifts?

In reality, the true essence of a celebration does not come from decorations or grand events but from the joy and camaraderie of sharing time with loved ones, allowing us to be ourselves and comfortable without pretense. So, for the 2023's year-end celebrations, KFC invited everyone to enjoy the long-awaited joyous time in the most authentic, relaxed, and genuine manner - surrounded by friends and a delicious 'KFC Ruam Mitr Bucket' to share in a laid-back Bucket party free of any formalities.

The KFC Ruam Mitr Bucket, or the Friendship Bucket, is a representation of self that breaks away from conventional norms and etiquettes, diving into a carefree expression of enjoyment. Thais know very well how to embrace this openness. So, for the first time ever, KFC Thailand called on everyone to forget the usual formalities, just as Thais naturally do, making it possible to eat at KFC as they would at home - sitting on the floor, surrounding the KFC Ruam Mitr Bucket, leaving the forks and spoons behind, and diving in straight with your hands.

Two of KFC's branches, KFC Central World and KFC Future Park, even went through an unusual remodeling as tables and chairs were removed to create space for people to feel at home and dine in traditional Thai style - seated on the floor. As an extra touch of traditional happiness, KFC included a FREE “KFC Ruam Mitr Mat” with the purchase of the KFC Ruam Mitr Bucket - perfect for the joyful gatherings of families across Thailand, even in the park! But it wasn't over. Along with the purchase, KFC surprised everyone with a promotion on top - purchase the KFC Ruam Mitr Bucket and receive a Snack Box, filled with 4 spicy pieces of Wings Zabb and 7 crunchy pieces of Chicken Pop, to enhance everyone's DIY party.