Kevin Durant's Passionate Speech Shows Gamers #YourTimeHasCome

Being on the cover of NBA 2K is seen as one of the pinnacles of achievement for NBA players. After the 2013-2014 Kia MVP Announcement, Kevin Durant let his fans know via social media that two of his lifelong dreams had come true - he was the MVP of the NBA and the solo cover athlete of NBA 2K15. His time had come.

A passionate NBA 2K gamer, Kevin Durant's acceptance speech inspired more than just fans of the NBA – it touched everyone. And given that NBA 2K is the closest the majority of us will ever come to experiencing what it's like to be MVP, we wanted to use some of the game’s most prolific players. Directed by HAM, the first TV and Online spot in the campaign, focused on promoting pre-orders, features these real NBA 2K gamers who live and breathe the game, with engaged fan bases of their own, taking on KDs speech - because it represents so much of their lives. 

Credits

Formal Client Name:   2K Sports

Campaign Title: Your Time Has Come

Execution Title: Most Valuable Players

Agency: CP+B

VP / ECD:   Sue Anderson

VP Creative Director: Cameron Harris

Creative Director: Hoj Jomehri

SR Copy Writer: Ryan Montanti

JR. Copywriter: Alex Behles

JR. Art Direction: Chad Ford

VP Director of Video Production: Kate Hildebrant

Executive Video Producer: Deb Drumm

Junior Video Producer: Autumn Hines

Production Company: US Films Inc

Director: HAM

Executive Producer: Gabrielle Yuro

Producer (Production Company): Cynthia McIntyre

DOP: Matthew Santo

Editorial Company: Butcher Editorial, Santa Monica

Editor: Teddy Gersten

Assitant Editor: Leah Turner & Kelly Henson

Post Producer: Yole Barrera

Executive Producer: Rob Van

Post Production: Butcher Editorial, Santa Monica

Flame Artist: Wes Waldron

Smoke Artist: Steven Williams

Mix Company: Lime Studios, Santa Monica

Audio Engineer: Matt Miller

Music Company: Elias Music LIbrary

Color Design Company: Co3, Santa Monica

Colorist: Siggy Ferstl

VP Group Account Director: Ryan Skubic

Content Manager: Jake Welch

VP Director of Business Affairs: Nancy Espinal

SR. Business Affairs Manager: Chris Herrington

Group Director, Planning: David Measer

Project Manager: Crystal Newberry