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KB Home Names Team One as Strategic and Creative Agency of Record

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Team One will oversee strategic positioning and creative strategy to further drive distinctiveness for the KB Home brand in the US market

KB Home Names Team One as Strategic and Creative Agency of Record

Today, KB Home, one of the largest and most recognised homebuilders in the United States, announced that it has appointed Team One, Publicis Groupe’s fully integrated media, digital and communications agency, as its new strategic and creative agency of record. The announcement comes after a competitive agency search.

Team One will oversee strategic positioning and creative strategy to further drive distinctiveness for the KB Home brand in the US market. Acting as an extension of the KB Home marketing team, Team One will impact communication elements including paid media, digital and social media communications, collateral, signage and emerging channels.

“As the most customer-obsessed homebuilder in the world, we focus on building strong, personal relationships with our customers, delivering homes that are designed for contemporary living and engineered to be highly energy efficient, and providing homebuyers with the ability to personalise their new homes to fit their style and budget,” said Amit Desai, SVP and chief marketing officer of KB Home. “We are thrilled to partner with Team One to further distinguish KB Home in the category and position us as the #1 choice among homebuyers. Team One’s experience with high involvement purchase categories and customer-centric clients was very impressive and made them the standout choice to be our brand partner. Together, we will elevate KB Home’s leadership position in the industry.”

“What really impressed us about KB Home is their higher aim to embrace homebuyers with the most intimate and personal experience fathomable, from start to finish. Customer-obsession is an understatement for the company,” adds Julie Michael, Team One’s chief executive officer. “Our agency’s expertise working with innovative companies in complex categories makes us a great fit for elevating their profile as the category leader. Buying a home is one of the most important decisions someone will make in their lifetime. We love this opportunity to participate with KB Home in changing people’s lives for the better.”

The first work from this partnership is expected to hit the market in summer 2023.

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Team One, Tue, 24 Jan 2023 15:17:31 GMT