division7 directing duo Similar But Different have released their latest music video, 'Not the End of the World', for Katy Perry. The film is a stylised, tongue-in-cheek take on the Katy Perry and Zooey Deschanel doppelganger internet phenomenon.
Set in a retro-futuristic, speculative sci-fi future, it’s 2020 and the earth is about to self-destruct. Other intergalactic species know the end for humankind is near, including a Katy Perry-obsessed species of Aliens, led by their captain who wants to save (abduct) Katy before Earth’s demise and bring her to the mothership to perform for them for eternity. Unfortunately, the alien duo in charge of the mission made a common terrestrial mistake; they grabbed Zooey Deschanel instead.
Smash cut to mission control on the mothership, a confused Zooey comes-to and realises she’s been mistaken (again) for Katy as her abductors also realise they’ve made a mistake. Terrified that they’ve captured the wrong person, and fearful of repercussions, Zooey makes a deal with her abductors to play the role of Katy in exchange for them letting her save the Earth. Luckily, Earth’s fate is saved as Zooey quickly starts to embrace the role of intergalactic popstar.
The video has fun with classic Katy Perry music video tropes and shines thanks to its cleverness and stylised vibrance. It’s an expert exercise in concept, tone, set design, costume design and performance creating a wholly unique storyworld.
“We are such fans of Katy’s wit - her out-of-this-world imagination and creative brain." commented Similar But Different. "We’ve also always been obsessed with aliens and retro futurism - and after hearing the song for the first time our minds exploded with where we could take it. Not sure there’s ever been a project more meant for us than this one.”