Karmarama Demonstrates How the Guardian Creates ‘A Space for…’ Various Things

Karmarama is the appointed creative agency working with the Guardian on the launch concepts for the Guardian’s redesign of its print and digital products - delivering the campaign concept, video and outdoor production as part of a wider Guardian campaign. 

The new campaign, ‘A Space for …’ repositions the Guardian in today’s world, and reflects on the renewed purpose and mission as recently laid out by editor-in-chief Katharine Viner. The work positions the Guardian and its new tabloid format as a space for people to think, debate, discuss and act. 

The campaign features topical print executions such as ‘Space for big ideas’ and ‘Space for hope’ that confronts hard-hitting issues like gender diversity and Brexit. 

Ben Bilboul, Chief Executive Officer at Karmarama said: “The Guardian is one of the world’s most respected media brands and plays a unique role in the media landscape. We are delighted to be helping them enter a pivotal phase of the company’s growth and hope the work we create together helps forge this exciting progression.” 

Karmarama elements of the campaign will run across OOH, VOD, cinema and social into February.