JWT Wins Singapore Tourism Board Pitch

The Singapore Tourism Board has named JWT Singapore as its creative agency of record after a hotly contested pitch that involved more than 20 advertising agencies.

 

JWT Singapore will create campaigns for markets in the US, Europe, Asia and Australia as part of its remit. STB, which called the pitch in January as part of its agency review cycle, is one of Singapore’s largest advertisers.

 

Shortly after STB invited agencies to submit proposals, JWT tapped its planning leads in seven different markets, on three continents, to conduct research on Singapore’s image as a travel destination. That research underpinned the strategy and creative idea that JWT pitched to the Singapore Tourism Board.

"Our entire team is humbled and thrilled. Singapore is a world-class country that embodies the best of Asia’s beauty and diversity. But more importantly, it's where we call home. So it's an honor for us to be given the noble task of showing the world what Singapore truly is," said Frank Bauer, JWT Singapore CEO.

 

JWT Singapore, which also was named agency of record for the Changi Airport Group in January, has gone from strength to strength in the last quarter. Bauer, who joined JWT as the Singapore CEO on January 1, has moved quickly to revamp and energize the agency, and last month promoted Cheng, who has been named Digital Creative of the Year by the Institute of Advertising Singapore two years in a row, to the role of CCO.

 

“STB is one of Singapore’s most sought-after clients, and I’m thrilled they’ve chosen to partner with JWT,” said Tom Doctoroff JWT Asia Pacific CEO. “The entire regional and global network of JWT is committed to pulling out all the stops to support JWT Singapore’s bid to establish Singapore as Asia’s premier travel destination,”