JWT London's Tree Palace for HSBC

JWT London has launched its first piece of work for HSBC since being reappointed to the account in August. Promoting the bank's pledge to supplying first-time homebuyers with a mortgage, the spot features a father building a treehouse his cute, but rather demanding daughter. The end result is pimped-out, pink palace.

Smuggler's Jamie Rafn directed the 40-second ad, while Phil Currie of Stitch was the editor.

 

Credits

Project name: Tree house

Client and Job Title: Philip Mehl, Head of Marketing, Retail Banking and Wealth Management Europe

Creative agency: JWT London

Executive Creative Director: Russell Ramsey

Creative Director: Olly Robinson & Paul Rizzello

TV Producer:  Doug Wade

Global Director in Charge: Joseph Petyan

Account Director: Matthew Cunnell

Director: Jamie Rafn

Production Company: Smuggler 

Editor: Phil Currie (Stitch)

Sound:  Andy Humphreys (750)