To showcase the #CoolNotCold destinations that Air Canada fly to around the world, and get more Londoners choosing to fly Air Canada in the winter months, J Walter Thompson London was selected to re-launch the ‘Poutinerie by Air Canada’ in London’s Old Spitalfields Market.

Taking Canada's national dish of chips, cheese and gravy (Poutine), the Poutinerie will serve gourmet versions inspired by the airline’s global flight routes: Hawaiian Loco Moco, Cancun’s Mayan Enchilada and Mebourne’s Prawn Star Chips (full menu below).

The location will feature an indoor and covered outdoor area where guests can enjoy their dishes with a selection of destination-inspired beer and wine, surrounded by similarly destination-inspired music and imagery, and experience being on board an Air Canada flight through a virtual reality experience at the Poutinerie. Visitors will also have a chance to win Air Canada flights to one of Air Canada’s over 200 global destinations.

‘Poutinerie by Air Canada’ at Old Spitalfields Market will open from Friday 5th October – Sunday 14th October 2018. First launched last year, the Poutinerie sold 2,133 meals in addition to reaching 47 million people through earned and owned media content. Proceeds from the Air Canada Poutinerie will proudly support Great Ormond Street Hospital Children’s Charity again this year.

In addition to the Poutinerie pop-up, the integrated campaign will showcase a few of the ‘hidden gem’ destinations via out-of-home, print, programmatic display, press inserts and digital out-of-home work to be displayed in and around London.

The Air Canada Poutinerie is open to the public from Friday 5th – Sunday 14th October from 12pm until 3.30pm and 5.30pm to 10.30pm daily. 

Poutine costs range from £6-8 depending on choice of dish. 

Proceeds from the Air Canada Poutinerie will proudly support Great Ormond Street Hospital Children’s Charity. 

Calgary’s Rodeo Stampede:  Fries, ox cheek, corn cob, Sylvan Star gouda and maple BBQ gravy 

Montreal’s Classic Poutine: Fries, cheese curds and gravy 

Las Vegas’ The Strip:  Fries, golden chicken nuggets, lettuce and wedge and caesar dressing with a poker chip skewer 

Palm Springs’ Riders (V): Fries, buffalo wing sauce, scallion, blue cheese and sagebush powder 

Miami’s Mojo Pork, Pickles & Swiss: Fries, mojo pork, melted Swiss cheese and dill pickles 

Hawaiian Loco Moco Poutine Poke: Fries, seared salmon, boiled egg, scallion, crispy pineapple and sesame ginger miso mayo 

San Diego’s Carne Asada: Sweet potato fries, grilled steak, guac and cotija cheese 

Mebourne’s Prawn Star Chips: Fries, Aussie BBQ prawn and chilli cocktail and ginger slaw 

San Jose’s Chicharrón:  Sweet potato fries, curd, fried pork and black bean gravy 

Cancun’s Spring Break Mole: Sweet potato fries, stout mole gravy and queso fresco 

Cancun’s Mayan Enchilada (VN): Sweet potato fries, corn chips, red enchilada sauce and avocado cilantro dressing