Jungle & Radioville Team Up with Metro & Asda for Do It Day

Jungle and Radioville are teaming up with Metro and Asda today, Monday 2 November, to take part in Do It Day, the global movement led by The Drum, bringing marketers together to solve issues facing businesses, communities and the world at large.

Metro, in partnership with Asda, set the Do It Day marketers a challenge, to amplify the newspaper’s Good Deed Feed which promotes acts of kindness among its readers. Today, they launch Good Deed Day and will be pitching UK regions against each other to see which can do the most amount of good deeds in one day.

The campaign kicked off first thing with features in each of the Metro’s 10 regional editions, setting out the challenge to its readers and asking them to do a good deed and share it on Twitter. As part of the activity, Radioville and Jungle have recorded an audio call to action which is airing this morning. 

Later today, Jungle and Radioville have the task of recording a second call to action live from Do It Day’s headquarters at IBM’s London offices. However, and here’s the real challenge, it’s not just one, they will be recording 10 different versions, one for each region. And they’ll be pulling in other Do It Day participants to help.   

If all goes to plan these will air on Monday afternoon. Follow on Twitter with #JungleIsSound to see how it gets on. You can follow all the news from the day at #doitday.