Jung von Matt Opens London Office

Jung von Matt, the celebrated international agency network behind award-winning work for MINI, adidas, BMW, Zalando, Bosch and Hyundai, is expanding with the launch of a London office.

Jung von Matt London will open its doors with founding client Vauxhall/Opel, for which it has created a campaign for the Corsa, set to launch later this month.

The agency has assembled a UK team, led by managing director Rob Conibear together with executive creative directors Charlie Hurst and Marcos Gemal. Conibear is a former group brand director at 72andSunny Amsterdam and business director at M&C Saatchi, while Hurst joins from Lucky Generals where he was creative director and spent almost a decade. Brazilian-born Gemal has had experience at top agencies across three continents, most recently at Wieden+Kennedy and Mother in London.

The team will be based out of an office in Shoreditch set to open in November. Further clients will be announced in due course.

Conibear said: "Jung von Matt is still 100% independent and you can feel that in the culture. There is a freedom to explore new ways to get to great work. We're excited to be adding a London point of view to that. We are looking for brands that are at a pivot point and genuinely want to change."

Jung von Matt chief creative officers Daniel Schaefer and Szymon Rose added: "To open up shop in London is just the logical next step for us as an agency. It's such a hotbed for creative thinking and a second-to-none talent pool that it's kind of unbelievable that we haven't done this before. Having worked there for many years, we're super excited to bring some of that London energy to the Jung von Matt family."

Founded in 1991 in Hamburg, Jung von Matt now has 34 offices in 10 countries including the US, China, South Korea as well as numerous European territories.

The agency is known for its award-winning creative work, including celebrated Christmas campaigns for German retailer Edeka, such as its Cannes Grand Prix winning campaign “Home for Christmas.” Its iconic work for the Vienna Tourist Board has included putting Viennese artworks on OnlyFans and Sigmund Freud in the metaverse. Other notable clients include Hyundai, for which it created a campaign that featured crashed cars to highlight the impact of climate change to highlight the brand’s commitment to carbon neutrality.

Jung von Matt has twice been awarded Independent Agency of the Year in Cannes.