Juice VFX and Director Eric Will Deliver New Fiery Bear Brand Spot For Nestle And Ogilvy Indonesia

Nestlé Indonesia’s Bear Brand has set the advertising world ablaze with its latest full-CG commercial, a visually stunning collaboration between Ogilvy + Hogarth, Nayfosindo Production, and Juice full-service visual effects studio. The ad, directed by Eric Will, one of Juice’s in-house creative talents, features the brand’s iconic dragon navigating an erupting volcano filled with molten lava, smoke, and its signature milk all created in CG. Adding star power, Indonesian actor Nicholas Saputra lent his voice and presence, enhancing the ad's authenticity.

“This project was a showcase of our capabilities in creating large-scale, dynamic simulations,” said Jakub Wrzalik, head of CG at Juice. “The challenge was to integrate the concept of the dragon character, animate its movements and integrate it with a fully CG environment brimming with complex interactions—raging lava flows, towering smoke columns, and the delicate behaviour of liquid milk. We leveraged advanced simulation tools and a custom pipeline to make every detail feel authentic.”

Juice’s work included crafting intricate fluid dynamics, atmospheric effects, and textures to bring the volcanic setting to life. The resulting visuals elevate Bear Brand’s narrative, delivering an epic blend of realism and creative flair.

“This wasn’t just about making things look spectacular,” Jakub added. “It was about ensuring every element served the story—whether it was the physics of lava hardening mid-flow or the way milk interacts with the fiery environment. The result is a cohesive world that feels alive and immersive.”