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Juice Teams up with Depo Films for Renault Turkey CG Spots

02/04/2020
Animation
Shanghai, China
54
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The studio produced promotional videos for the newest version of Renault Clio, directed by Thor Saevarsson

What stands out in all six spots is the futuristic environment, done completely in CG. ”Renault wanted something fresh and avant-garde. The starting point was the road design – we knew it needed to be unconventional. Then we played around with the trajectory of the car movements. The billiard balls going in all directions after the break-off was one of the inspirations." - says Juice's producer Maciej Gołębiowski. 

The studio is well known for its works for the automotive branch. Nevertheless, this project had a challenging aspect to it, according to Maciej: "There was a matter of time pressure. Luckily, over the years, we've mastered the work model, which proves effective when we are facing tight deadlines."

The campaign premiered in March 2020. 

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