Juice Goes Behind the Scenes for the Making of 'Qatar National Day 2020' Animation

The commemoration of Qatar's unification in 1878 – Qatar National Day is the biggest and one of the most important celebrations of the year. This special day is celebrated with great fanfare and reverently – with a colourful parade, a mesmerising fireworks display lighting up Doha's skyline. But most importantly this is a ceremony of Qatari national Identity – its history, values, traditions, and culture. 

Juice were invited to create a story, that would appeal to every, proud Qatari. The video is also a part of a wider mission – to reach the youngest generation, where using animation as a medium to do so is still rare and quite unique. You can watch the campaign video and read more about it here.

Now you can check how Juice team breathed life into historical characters and orchestrated a captivating story – from creating the scenario and concept arts to CGI, animation & sound mix.

Juice have developed 18 types of characters wearing special outfits (we know what eghal, ghutra and thobe is now), three types of animals, 17 crowds, more than 30 environments. A special set of brushes was created and passed to our tech-savvy masters to achieve the painting look output. 

Summing up, this four min long full CG animation got two million views on Twitter in four days and was aired on the national TV stations – Qatar TV, Alrayyan TV, Alkass, and on the Doha360 digital platform.