José Mourinho Accepts No More Excuses in Latest Heineken UEFA Spot

Heineken and POKE have created a global digital campaign to inspire and enable fans to turn to watching a UEFA Champions League match into a social occasion, with the help of José Mourinho.

'No More Excuses' will run for the duration of the knock out stages of the UEFA Champions League 2016/17 competition (14th February – 3rd June 2017) as part of Heineken’s official sponsorship strategy.

José Mourinho and Heineken will identify and quash excuses provided by football fans who do not get together to watch the UEFA Champions League matches. 

The campaign is comprised of; a launch film in which José Mourinho reads out some of these reasons and announces that there should be no more excuses preventing fans to create social occasions to watch UCL matches together; contextual reminder social media content that will motivate fans before each UCL match week to organise the social occasions; and a chatbot that enables and rewards fans who get together with transportation, food delivery and home cleaning services discount codes. 

The content will be posted primarily on Facebook, but will be available on Heineken’s website and YouTube page. 

The Heineken UCL chatbot will be launched in April via the Facebook Messenger application. 

The TVC campaign kicked off in September 2016 with The Prep Talk (by Publicis Milan), José Mourinho’s call to arms for football fans to get together to watch the UEFA Champions League matches. No More Excuses is the digital extension of this, in which hyper relevant contextual reminder content is being created based on local market audience insight and targeted to fans to remind and motivate them of upcoming UCL matches.