Toyota’s annual sales event, Toyotathon, traditionally spans from mid-November to early January. During this time, Green Bay Packers quarterback Jordan Love has consistently delivered impressive performances, with the stats to prove it. Recently, Jordan's“Toyotathon-powered” streak has gained significant traction, capturing the attention of fans on social media and the press. The trend has even led fans to launch a petition to extend the sales event through Super Bowl Sunday.
Embracing the trend, Jordan was seen sporting a “Merry Toyotathon” sweater as he prepared for the Packers Monday Night Football matchup against the Saints.
Jordan says, “We’re having a really strong season. If Toyotathon is sending us some extra positivity, we’ll take it.”
“As the official automotive partner of the NFL, Toyota is excited to cheer on Jordan Love on his road to the playoffs. If Toyotathon helps pave that road, even better!” Dedra DeLilli, vice president, vehicle marketing and communications, Toyota Motor North America