Joint Showcases Why Rome Could Have Been Built in a Day with a Helping Hand from Amazon Business

Out today! Ancient Rome gets a little helping hand from Amazon Business.

Joint’s new campaign looks back on one of history’s greatest civilisations and imagines how much more those Romans could have achieved had they only had the right business partner.

We see an ancient Roman ponder what he’s going to do with his day, before he’s hit with a brainwave: why not build Rome…in a day? And with a little help from Amazon Business, he only goes and does it.

And the story continues online, with an accompanying social campaign giving an insight into what goes on in the background when you’re building an entire city by EOP.

Created with the help of the brilliant Scott Lyon, Joint would like to thank Outsider, Work Editorial, ETC and 750mph for helping them weave together the sights and sounds of ancient Rome - all set to the rhythm of ‘Watch Out Now’ by The Beatnuts.

In a crowded category, where few brands offer something different to their customers, Joint has relished the challenge of creating a campaign that speaks to a more compelling, human side of business.

Keep an eye out also for a national OOH campaign, a full suite of social and digital assets, and a marquee placement in the Wall Street Journal.

None of it would have been possible without Joint’s fantastic clients at Amazon Business, the good people at Outsider and the whole team at Joint.

#AmazonBusiness #SmartBusinessBuying