Joint London and Somesuch Spotlight the Ease and Simplicity of Amazon in Latest Campaign

Joint London’s launch campaign ‘Moving In’, brings to life the ease and simplicity Amazon have brought to the process, with a magical story, beautifully told.

We see a woman move into a very mysterious place, only to see her buy 35 cans of shoe polish, and then her home insurance. Both on Amazon. We then reveal why, as we cut to an exterior shot. She’s the lady that lives in a shoe, and she’s giving it a good polish.

In a complex and crowded price comparison market, Joint London found it to be a pleasure to work on a campaign that simply tells a great story, in a persuasive way.

Collaborating alongside the very talented director Nick Gordon, it was Joint London’s ambition to create a perfectly crafted film. The team at Somesuch and the production designers Koja didn’t let Joint London down.

The soundtrack to the spot is the '60s track, “Wondrous Place” by Billy Fury.

Also keep an eye out for a national out of home, social and digital campaign that brings the shoe house to life.

A big thanks goes to Joint London’s clients at Amazon Insurance Store, the whole team at Joint, and Joint London’s partners at Untold Studios, Final Cut and 750mph.

Shop home insurance like you shop Amazon.