Joint Breaks the B2B Mould with Webby Win for Amazon Business

Joint has been awarded the Best B2B Campaign for their Amazon Business work in the Webby Awards 2025. Hailed as the 'Internet’s highest honour' by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet.

Joint is an independent creative agency based in London. Known for working with ambitious clients to create impactful, strategically sharp ideas, the agency developed the Smart Business Buying campaign to reposition Amazon Business as the definitive solution for modern, efficient procurement.

“Joint isn’t just shaping the Internet - they’re redefining it,” said Nick Borenstein, general manager of The Webby Awards. “This honour celebrates the fearless creativity and sharp execution that make their work an unmistakable force online.”

“We’re absolutely delighted to have won a Webby for our Amazon Business Smart Business Buying campaign,” said Algy Sharman, chief creative officer at Joint. “We wanted to make something that completely challenged expectations of B2B advertising. Something bold, cinematic and genuinely entertaining. It goes to show what can be achieved when you combine a perfect brief, creative trust and a client that matches your ambition”

Joint will be honoured at the 29th Annual Webby Awards in New York City on 12 May, where winners will have the opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s 'It’s Pronounced ‘Jif’ Not ‘Gif',' NASA’s “Houston We Have A Webby,' and SZA’s 'The Internet Scares Me. Thanks.'

Hosted by comedian Ilana Glazer (Broad City, Babes, Good Night, Good Luck), the Webby Awards’ star-studded ceremony celebrates the best of the Internet. Fans can follow and watch show highlights, including hallmark 5-Word Speeches from the night’s big winners, on 12 May by following @thewebbyawards across platforms.

Visit webbyawards.com to see Joint’s hallmark 5-word acceptance speech and follow @thewebbyawards on Instagram, Twitter/X, TikTok, and YouTube to experience the 29th Annual Webby Awards and the Internet’s Biggest Night on Monday, 12 May 2025.