Joint Appointed as Lead Creative Agency for Belvoir Farm

Independent creative agency Joint has been appointed as the lead creative agency for premium drinks company Belvoir Farm. Working on a long-term project basis, the partnership will see Joint as the lead creative agency across brand and product marketing.

Belvoir Farm is a UK-based premium drink company known for its natural and high-quality ingredients. Founded in 1984 by John Manners in the picturesque Vale of Belvoir, their range of award-winning cordials and sparkling drinks can be found in most major UK supermarkets such as Tesco, Sainsbury’s, Waitrose and Ocado.

Joint will be working with Belvoir Farm to develop a new brand platform and creative campaigns that can support their existing products as well as NPD. Joint won the business after a competitive process; with the partnership forming out of the two brands' relationship, cultural fit, and Joint’s proven track record in helping brands to build their Emotional Edge.

Alison Reilly, director of marketing at Belvoir Farm said, “We weren’t just looking for an outstanding creative agency to work with us going forward, but also a partner that fits with us culturally. In Joint, we’ve found an agency with which we already share great chemistry and a strong team fit. They have already demonstrated their ability to build an emotional connection with consumers, and we look forward to seeing what they create for us.”

Lou Fielding, managing director at Joint, commented, “As big fans of the brand we already had a fridge stocked full of their tasty cordials, but when we met the team we were blown away. Belvoir Farm has such a rich and authentic history, with an utter commitment to the quality of their ingredients and products. We are spoiled for choice with the stories we can tell about the brand and we can’t wait to help tell them more widely”.