Join the Chase for Crates of Harnaś in This Action-Packed Spot

The dynamic and visually stunning Harnaś commercial, expertly post-produced by TELEVISOR and produced by Dynamo Films, is a testament to the enduring popularity of cinematic commercials in the world of advertising.

One of the main challenges of this project was creating high-quality 3D set extensions and traditional 2D matte paintings. Additionally, numerous shots required complex simulations, particularly of water and a turbulent river stream. TELEVISOR played a crucial role in the pre-production phase, which ultimately had a significant impact on the final result.

TELEVISOR's CG supervisor, Chris Fendryk, who has previously worked on VFX for hit productions such as "Game of Thrones," said, "It's fair to say that the level of work involved in this commercial is no different to that of a typical feature film or TV series. In fact, it may even be more demanding due to the tight deadlines and the creation of bespoke assets for just one or two shots," 

Has advertising already reached the cinematic level of production?

“Advertising has been on the blockbuster level for a long time, and many technologies and tools have been created specifically for advertising purposes. With the increasing popularity of VFX/CG in film, TV, and advertising, the quality demands are constantly increasing. The deadlines are usually short, which means we are always looking for ways to optimize our work, tools, pipeline, and workflow.” explained Chris Fendryk TELEVISOR continues to set the post-production quality bar high for the industry, serving truly cinematic experience that captures the essence of modern advertising and showcases TELEVISOR's commitment to delivering high-quality work.

It's no longer just about selling products but creating engaging and cinematic experiences that leave a lasting impact.