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Joe Public Ranked Number One Agency at 2022 Pendoring Awards

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Joe Public and its clients collected a total of 23 awards, which included four Golds, five Craft Golds, six Silvers and eight Craft Certificates at the 2022 Pendoring Awards

Joe Public Ranked Number One Agency at 2022 Pendoring Awards

This year's Pendoring Awards ceremony took place on the 3rd of November 2022, aptly themed #LetYourLanguageLoose the event showcased the top advertising in SA's indigenous languages. Joe Public and its clients collected a total of 23 awards, which included four Golds, five Craft Golds, six Silvers and eight Craft Certificates. As a result, the agency was ranked number one.

The Pendoring Awards encourages the creative evolution of indigenous language communication. The awards are most renowned in South Africa for rewarding creative content in all official South African languages and are highly contested by the top creative players in the industry. 

Joe Public prides itself on delivering on its purpose of growth, and we believe the most effective way of achieving this is by creating work that resonates with South Africans in a relevant and insightful way – and diversity in language is an essential vehicle for this growth through creative excellence. 

"Winning 23 Pendoring awards this year affirms our commitment to excellence in our industry and is a testament to our ongoing drive for transformation, diversity and inclusivity," says Xolisa Dyeshana, Chief Creative Officer at Joe Public. 

In her latest thought-provoking opinion-editorial piece, Joe Public's co-managing director, Mpume Ngobese, expressed the importance of rooting creativity in South African culture. 

"In a country as diverse as South Africa, with 12 official languages, English is spoken at home by just 9.6% of the population consisting now of 60 971 807 people. With most brand communication taking place in English, there are many missed opportunities for them to gain more market share, attract more users or reach lapsed users. Herein lies the problem – you don't gain market share by speaking to people in a language that is foreign to them," writes Mpume. 

“The personality of its nation shapes a brand's personality. The sooner brands realise this and take steps to make this an inclusive country where everyone and every culture is recognised and celebrated, brands will begin to see that marketing, when executed properly, is an investment that yields fruitful results."

PENDORING AWARDS 2022 JOE PUBLIC WINS

Digital Communication 

Craft Certificate

Digital Crafts – Use of Technology

 Joe Public United

Chicken Licken 

Sounds of Craving

Film

Gold

Online Film & Commercials

Joe Public United

Castle Milk Stout

Last Stories Of Culture

Silver

Non-Broadcast Video and Film

 Joe Public United

 Chicken Licken

Taxi TV

Silver

Branded Content Film

Joe Public United

Chicken Licken

Taxi TV

INTEGRATED COMMUNICATION

Gold

Integrated Multimedia – Campaign

Joe Public United

Castle Milk Stout

Last Stories Of Culture

OUT OF HOME

Campaign Silver

In-store

Joe Public United

Chicken Licken

Smallest Big Hunger Filler – School

PRINT COMMUNICATION

Campaign Silver

Newspaper & Magazine Advertising

Joe Public United

Nedbank

Tot In Die Rooi - Net-nog-enetjie Jolandie

Gold

Tactical Use of Print

Joe Public United

Chicken Licken

Isolezwe Nuggets of Wisdom

Campaign Craft Gold

Indoor Posters

Joe Public United

One School at a Time

Street Smarts - Biology

Campaign Craft Certificate

Print & OOH Crafts – Art Direction

Joe Public United

Nedbank

Tot In Die Rooi - Restaurant

Campaign Craft Gold

Print & OOH Crafts – Writing

Joe Public United

One School at a Time

Campaign Craft Certificate

Print & OOH Crafts – Art Direction

Joe Public United

Flying Fish

Envious Body Parts - Nose

Craft Certificate

Print & OOH Crafts – Writing

Joe Public United

Chicken Licken

Isolezwe Nuggets of Wisdom

Craft Gold

Print & OOH Crafts – Illustration

Joe Public United

Nedbank

Money Nightmares

Campaign Craft Gold

Print & OOH Crafts – Illustration

Joe Public United

Nedbank

Tot In Die Rooi - Net-nog-enetjie Jolandie

Campaign Craft Certificate

Print & OOH Crafts – Illustration

Joe Public United

Flying Fish

Envious Body Parts - Nose

 

RADIO

Campaign Gold

Radio Station Commercials

Joe Public United

Nedbank

Ex-boyfriend

Campaign Silver

Radio Station Commercials

Joe Public United

Flying Fish

Envious Body Parts - Elbow

Silver

Branded Content – Radio & Audio

Joe Public United

Chicken Licken

Sounds of Craving

Campaign Craft Gold

Radio & Audio Crafts – Writing

Joe Public United

Nedbank

Ex-boyfriend

Campaign Craft Certificate

Radio & Audio Crafts – Writing

Joe Public United

Flying Fish

Envious Body Parts - Middle Finger

Craft Certificate

Radio & Audio Crafts – Writing

Joe Public United

Nedbank

Confessions Of A Non-Homeowner - M'jolo

Campaign Craft Certificate

Radio & Audio Crafts – Performance

Joe Public United

Nedbank

Ex-boyfriend

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Joe Public, Thu, 10 Nov 2022 10:24:42 GMT