JLS in association with Sport Relief // Proud

RUSHES GO THE EXTRA MILE WITH JLS AND TEAM GB TO MAKE YOU FEEL PROUD

Great cinematic looking promo from director Ben Walster for Believe/Bikini Music Video in which JLS team up with Team GB to support Sport Relief through their latest single release ‘Proud’.

The music promo follows the growth of four young children as they progress through their childhood and become inspired for different reasons to rise above their humble beginnings to become great athletes and represent their country in the forthcoming Olympics. The narrative of the sports stars and children combined with the band in the Olympic Stadium fills you with a sense of pride of the athletic stars achievements helped by Sport Relief.

See the video at http://www.youtube.com/watch?v=fSaKoPKG5Q0

Product:  JLS in association with Sport Relief
Production Title:  Proud

Agency:  Sony Music Entertainment
Agency Producer:  Mike O’Keefe

Production Company:  Bikini Films
Director:  Ben Walster
Producer:  Scott Clark
www.bikinifilms.co.uk

Post Production: Rushes
Producer:  Carl Grinter
Colourist:  Simone Grattarola
VFX:  Richard White
www.rushes.co.uk