J.K. Simmons Says There Are Few Vehicles More Important than Santa’s Sleigh in Farmers Insurance Festive Spot

With the holiday season just around the corner, Farmers Insurance launched a festive, co-branded campaign in partnership with the holiday film 'Red One', set to hit theatres Nov. 15, after Santa Claus (Code Name: RED ONE), who happens to be played by Academy Award®-winning actor J.K. Simmons (aka “Professor Burke” of Farmers Insurance®), is kidnapped. The North Pole's security works with a famous bounty hunter in an action-packed adventure to save Christmas. See Dwayne “The Rock” Johnson sharing an epic behind-the-scenes moment with Simmons on the film set!

This new campaign, "Sleigh Insurance," nods to J.K. Simmons playing both characters and aligns with the current Farmers Insurance “Don’t Compromise” ad campaign—some things are too important to compromise. Professor Burke persuasively argues in the Red One-themed videos that there are few vehicles more important than Santa’s sleigh.  

The campaign kicked off on Nov. 4 and will light up screens until Dec. 29. Two videos will run on Amazon Prime and across linear with a focus on holiday placements like HGTV, Hallmark Channel, and LMN, aligning with cosy themes of home, family, food, and holiday movies. To expand reach, three paid social videos will run on TikTok and Meta to further drive brand visibility.